Starting up: Just take the first step!
I had some time to myself today and sat down in a cafe reading other mummy blogs as part of my ongoing research on where I’m headed to for this blog. I thought I’d knew my direction but things did shift a little despite the short launch of this website. My findings have somewhat related this blogosphere to showbiz.
Everyone is trying to get attention
Due to the nature of this industry, we have to get traffic to our websites in order for it to generate income or at least the traffic should serve as an encouragement to justify the efforts we have put in. So most mummy bloggers I’ve heard, have to socialise with other mummy bloggers, so as to leverage on one another’s traffic to gain more traffic (I’m talking mainly about bloggers who make a living or side income from blogging). In another extreme direction, it would be to write a rebuttal on someone else’s post to create something sensational. Whatever it takes to grab attention and traffic.
We must show the world our best
Honestly, few of us would want our peers, much less the public, to see our deranged looks. I must also admit that those websites which are daintily designed with beautifully edited photos have a higher possibility of catching my eye. Hence, there is an invisible pressure to upload chio-er photos or aggressively edited ones.
Give the people what they want
Parenting has transformed so much that it’s no longer just about what time your child had his/her last meal and if she had a good afternoon nap. It has evolved into a term that that encompasses the latest indoor playgrounds, the best brain
manipulating training schools, most awesome strollers, carriers in a thousand different prints and spectrums I never knew existed and the kind of hubbies we have (who are coincidentally lazy and irritating? Lol). The blogs that survive years and years of blogging are generally mummies who have the luxury of time and finances to visit the latest places in town and own the coolest motherhood gadgets be it strollers or baby cots or whatever.
What I really wanted to say was…
I just wanted to relate these thoughts to what I’m going through right now. To be frank, I’m not really the play-date kind of mummy nor a socialising one. I really enjoy the time I have with Styx on our own and I find it a hassle to keep to the organised sessions. I also fear the comparisons and competitiveness that other mummies may have among one another or the comments that may offend me (hahaha). However, there are some things in business that can be avoided and some that can’t – unfortunately networking seems to be one of them. No matter what, I have to open up to the community and make more friends so that I can learn from other mummies and find out more about their lives. Ultimately my goal is to form a network for enterprising mummies so that we can support one another and the only way to reach more mummies to find those who need help is by knowing more mummies.
Secondly, I really struggle with finding a good photo to post even as my profile picture. Most pictures I have in my phone are pictures with Styx but usually taken after a nursing session when she’s in a good mood; so my hair is either messy, the angle is super bad or I may be dressed too little (like a spaghetti strap). Moreover on outings we’re usually too occupied with settling down or spending time together that we often forget to take photos! Along the way in your business, you realise that there is a need to learn new skills or make small sacrifices to give attention to your business, so I guess I need to start to cultivate photography as my second nature.
Thirdly, a business is about demand and supply. I went through some mummy blogs who talked about entrepreneurship and somehow they seemed to drop the idea off at some point in time and stopped blogging. I really want to know the reason why: there was no demand for such articles? I must say that blogging about entrepreneurship is niche, and blogging about mumpreneurship is even more niche; it must have been very challenging for them.
Thus it led me to think if I should really be blogging about mumpreneurship wholly. I have to be very realistic about this because it determines my sustainability. While having my hands on this website, I realised that I really enjoyed doing up the e-book and sharing recipes. Practically speaking the recipes have brought subscribers and a surge in page views. Just last week’s sharing of my recipes have brought me more than 10 subscribers (thank you!) and close to 400 page views in a day. This definitely exceeded my expectations and was very very very motivating. Praise the Lord! I feel that it is okay to change directions as long as you know where you’re headed and it’s not the first time I have done so. In my cafe business previously, we made some wrong decisions at the beginning and chose a location which wasn’t ideal for our business model. We ended up changing our concept to suit the location. Had we been stubborn and continued with our initial plans, we would have been in deep trouble. If you know you’re driving towards a cliff, do change directions!
From the bottom of my heart, many times when I’ve conceived a business idea, I give up the thoughts because I feel I’m not skilled enough, not rich enough or don’t know the right people. I can only say that sometimes things don’t always work out as planned and what you think may work, may not work after all. The solution: start and make changes along the way to suit your target market. Don’t be afraid – just take the first step!